Logicmatrixhub
Customer behavior, rendered with clarity.
We study how shoppers move through e-commerce catalogs—where they hesitate, which first purchases return, and which paths deserve a founder’s attention.
Flagship engagement
Customer Journey Audit
A ten-to-fourteen-day review that reconstructs acquisition, discovery, cart, checkout, and first reorder for your store—then ranks the friction that actually costs orders.
Built for brand owners and marketing leads who already have traffic and need evidence before the next campaign or theme change. Delivered as a written findings pack with annotated path visuals and a live readout from our Bangkok team.
Related engagements
Work that sits beside the audit
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02
Cohort Retention Study
Month-by-month and campaign-by-campaign retention views that show which first purchases lead to loyal buyers—and which promotions attract one-time traffic.
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03
Merchandising Affinity Review
Pair and basket analysis that surfaces which products travel together, which categories cannibalize each other, and where cross-sell placements are underused.
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04
Conversion Path Visualization Pack
Cinematic, board-ready visual narratives of how paying customers actually arrive—useful for aligning founders, agencies, and in-house marketers around the same evidence.
From the floor
More client stories“The audit showed our mobile checkout was losing buyers at the shipping calculator, not at payment. We had been rewriting PDP copy for weeks.”
Nalinee S. — Marketing director, after a Customer Journey Audit
How we work
From brief to readout
Every engagement follows a measured sequence so your team knows what arrives when. Walk through the stages on our process page before you send a brief.