Reading Cart Abandonment Without Guesswork
How Thai e-commerce teams can separate price hesitation from shipping surprise and checkout friction using behavior evidence already in their analytics.
Field notes
Notes from commerce behavior work
Practical writing on funnels, cohorts, affinity, and leadership readouts—rooted in customer behavior analytics for e-commerce brands.
First-Purchase Cohorts for Seasonal Catalogs
Why apparel and gift brands in Bangkok should track retention by first SKU season, not only by signup month.
Affinity Signals Worth Putting on the Homepage
A practical way to choose homepage recommendation modules using basket affinity instead of gut feel.
Presenting Behavior Evidence to Founders
How to keep conversion path visuals honest and useful when leadership has thirty minutes and a dozen opinions.