Founders rarely need another dashboard login. They need a shared picture of how money arrives—and where it leaks—told without jargon.
Limit a readout to two primary paths and one contrast segment. More paths dilute the conversation. Annotate each frame with a shopper constraint: shipping threshold, out-of-stock moment, or coupon field friction.
Avoid vanity totals that mix marketplace and owned-store traffic unless the brief explicitly requires a combined view. Mixed channels create false confidence.
Our Conversion Path Visualization Packs are designed for this setting: cinematic enough for a board room, precise enough for the analysts who built them.
End with three decisions the room can make that week—measurement changes, merchandising tests, or a deeper audit—rather than a long backlog of ‘insights.’”