Process

How an engagement unfolds

A clear sequence for customer behavior analytics work—so your merchandising and marketing leads know what happens between the brief and the readout.

  1. Brief & fit check

    You describe the storefront, the decision ahead, and available exports. We confirm whether a journey audit, cohort study, affinity review, or visualization pack is the right shape—or decline politely if the history is too thin.

  2. Data checklist

    A named analyst sends a checklist: session and order windows, catalog fields, discount flags, and read-only analytics access. Kickoff can be remote or at our Yan Nawa office.

  3. Reconstruction

    We rebuild the paths, cohorts, or baskets in scope, pressure-testing anomalies against your promotions calendar and known out-of-stock moments.

  4. Visualization & findings

    Annotated diagrams and a written memo rank friction and opportunities. Leadership-facing packs stay concise; analyst appendices hold the supporting detail.

  5. Live readout

    A scheduled session walks your team through evidence and next experiments. Materials remain yours to reuse with agencies or internal stakeholders.

Analyst workspace with printed path diagrams under warm desk light

Choose the right engagement

Unsure where to start? Most brands begin with a Customer Journey Audit, then commission cohort or affinity work once the primary friction is clear.

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