Flagship
Customer Journey Audit
A structured review of how shoppers move from first visit to purchase and return, highlighting drop-off points and merchandising friction for your store.
Who it is for
E-commerce brand owners, marketing leads, and merchandisers who need a clear picture of where shoppers hesitate, abandon carts, or fail to return.
What you receive
A prioritized map of journey friction with evidence from your traffic and order history, plus recommended experiments you can run with your existing storefront and ads stack.
Included
- Intake workshop covering catalog structure, promotions calendar, and known pain points
- Funnel reconstruction across acquisition, product discovery, cart, checkout, and first reorder
- Annotated visualization pack of key paths and drop-off clusters
- Written audit with ranked findings and suggested measurement plan
- One live readout session with your team
Outside this engagement
- Paid media buying or creative production
- Storefront redesign or theme development
- Ongoing dashboard hosting as a product subscription
Who delivers the work
Senior analyst from the Logicmatrixhub Bangkok team, with a supporting researcher for data preparation
Process
- Brief and data access checklist
- Journey reconstruction and pattern review
- Visualization and findings draft
- Readout and handoff of the measurement plan
Preparation
Export of last 90 days of sessions, orders, and product catalog fields; access to analytics accounts under a read-only role; a one-hour kickoff with someone who knows the catalog and promotions.
Constraints
Works best for stores with at least three months of consistent traffic history. Marketplace-only sellers without owned storefront analytics may need a scoped alternative.
Next step
Request an engagement brief via the contact form and note your storefront URL and peak selling season.