Engagement
Cohort Retention Study
Month-by-month and campaign-by-campaign retention views that show which first purchases lead to loyal buyers—and which promotions attract one-time traffic.
Who it is for
Retention and CRM leads who want evidence before changing loyalty offers or win-back cadence.
What you receive
Cohort charts and narrative explaining retention by acquisition source, first SKU, and discount depth.
Included
- Cohort tables for order-based and revenue-based retention
- Comparison of discounted vs full-price first orders
- Short memo with retention hypotheses for your next quarter
Outside this engagement
- CRM tool implementation
- Email or LINE campaign execution
Who delivers the work
Logicmatrixhub analytics consultant
Process
- Data scoping
- Cohort build
- Interpretation workshop
Preparation
Order export with customer identifiers, order dates, and discount flags.
Constraints
Requires identifiable repeat-purchase history; guest-checkout-heavy stores need matching rules agreed upfront.
Next step
Ask for a Cohort Retention Study estimate from the contact page.